KEDAI

Project idea

Kedai Itu Boutique Showroom is a contemporary rattan and woven-furniture showroom that turns the act of browsing into a craft experience. Instead of displaying furniture only as products, the space uses weaving, layering, shadow, and frame structures as part of the interior language. The idea is to make visitors feel like they are walking inside a woven object, where furniture, wall treatment, ceiling, display rack, and façade all share the same handmade identity.

Project description

This project proposes a boutique showroom for locally crafted rattan furniture and decorative products. The design focuses on creating a warm, tactile, and memorable retail experience through the use of natural materials, earthy colours, and repeated woven patterns. The showroom is arranged with different customer zones, including a display area, client discussion area, meeting room, office, installation zone, and mini café.

The main concept is inspired by the weaving process itself. Circular rattan forms, layered screens, and exposed structural frames are used to represent the rhythm of handmade craft. The space is not designed as a typical clean showroom, but as a more immersive environment where customers can understand the material, touch the products, and experience the atmosphere of the brand. The contrast between raw rattan textures, darker metal frames, soft fabric, and warm lighting creates a boutique character that feels traditional, but still modern and refined.

Technical information

Technically, the project uses a combination of steel framing, rattan panels, timber finishes, glass partitions, and modular display systems. The steel structure acts as the main support for display racks, hanging products, ceiling elements, and partition frames. Rattan and woven panels are applied as façade treatment, interior screens, furniture display backing, and decorative ceiling features to create visual continuity throughout the showroom.

The layout is divided into functional zones across the ground floor and mezzanine. The ground floor contains the main showroom, installation area, mini café, office, toilet, and circulation zone, while the mezzanine level supports private client discussion, manager room, and meeting spaces. A central void helps connect both levels visually and allows light to move through the interior.

Lighting is designed using a mix of natural daylight, warm ambient lighting, and focused display lighting to highlight the texture of the rattan products. The façade uses layered woven screens to filter sunlight and create shadow patterns, strengthening the project identity from both inside and outside. The overall material palette is kept earthy and neutral, using brown, beige, timber, and muted grey tones to support the natural craft-based atmosphere.

Documentation

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