Interior Design

essentials makeup brand

amal elzafrany
Alexandria University - Faculty of Fine Arts
Egypt
Eman Mounir

Project idea

**Translation:**

The project is for a local makeup brand. The design concept is inspired by the fluid nature of makeup products, such as liquid makeup and lip gloss, while maintaining a luxurious and elegant appearance.

The main challenges I faced were the long rendering time and the difficulty of obtaining information about the brand, as well as determining whether it has a physical retail store, since it currently sells its products only online.

Project description

The project involves designing a retail space for a local makeup brand that currently operates online. The design aims to create a luxurious customer experience inspired by the fluid and glossy characteristics of makeup products, particularly liquid makeup and lip gloss. The solution includes the development of the interior layout, customer circulation, product display areas, lighting design, material selection, and brand identity integration to create a visually appealing and functional environment.

Technical information

The project is designed as a luxury makeup retail store for a local beauty brand. The interior design is based on organic, fluid forms inspired by liquid makeup products and lip gloss. The space includes product display shelves, testing stations, a cashier area, storage spaces, and customer circulation paths. The design incorporates modern lighting systems, high-quality finishing materials, and curved architectural elements to enhance the brand identity. Digital display screens and functional retail fixtures are integrated to improve customer engagement and product presentation. The design also considers accessibility, safety requirements, efficient space utilization, and a comfortable shopping experience.

Documentation

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