MORPH art caltural center

Alexandria University - Faculty of Fine Arts

Project idea

The project's philosophical concept is based on Spatial Transformation, embodying the journey of artistic consciousness as it transitions from a state of rigidity and constraint toward liberation and creative openness. Architecturally, this is translated through a gradual transition from rigid, orthogonal geometric lines to fluid, organic curves (Fluid Parametric Volumes). This undulating geometry serves a dual purpose: functionally, it smoothly guides visitor circulation and flow throughout the cultural hub without conventional spatial barriers, while philosophically and visually, it creates an immersive, continuous experience where the boundaries between surfaces dissolve to reinforce the ultimate message of freedom and creative expression.

Project description

The MORPH Art Cultural Center spans an area of 3400 square meters, strategically located within the Cultural District of the New Administrative Capital in Egypt. The project consists of integrated cultural, artistic, and educational zones designed to enhance the visitor experience through a continuous spatial flow. The main areas include a spacious reception lobby, interactive contemporary art galleries, art workshops, a library cafe, and a multi-purpose cultural theater. The spatial distribution eliminates conventional rigid barriers, allowing a seamless transition between public gathering spaces and specialized creative zones

Technical information

The project utilizes an advanced combination of structural and architectural systems designed for durability and acoustic performance in public spaces. The external parametric geometry is clad with Glass Reinforced Concrete (GRC) panels, which allow for seamless curvature and self-shading thermal mass. High-traffic interior zones are finished with premium marble and metallic epoxy flooring to enhance visual reflection and continuity, while the exterior pathways feature heavy-duty granite.
> **Acoustics & Sustainable Systems:** To manage sound reverberation inside the large exhibition halls, the interior surfaces feature perforated GRC wall paneling backed with high-density rockwool insulation. The undulating ceiling is executed via a CNC-cut Baffle Ceiling system using sound-absorbing PET Felt panels. Environmentally, the main reception and cafe feature double-glazed Low-E glass facades oriented towards the north and northwest to optimize natural diffused daylight and harness prevailing winds for cross-ventilation, significantly reducing the building's overall cooling load.