Ferrari Exhibition & Museum

Alexandria University - Faculty of Fine Arts

Project idea

The general concept of the project aims to create a Ferrari Museum and Exhibition that offers a comprehensive architectural and interactive experience, telling the story of Ferrari as more than just a car brand, but as a global symbol of speed, innovation, and advanced engineering. The project is inspired by the philosophy of Ferrari World Abu Dhabi, which combines exhibition, entertainment, and sensory experience, while reinterpreting the concept into a dynamic museum that connects the past, present, and future.

Project description

A key focus of the project is Ferrari's enduring legacy in Formula One, the pinnacle of motorsport. As the most successful and longest-standing team in Formula One history, Ferrari has shaped the identity of the sport through decades of engineering achievements, legendary drivers, and unforgettable victories.

Technical information

The project circulation was inspired by the logic of a racing track. Instead of separating the exhibition zones into isolated spaces, the museum was designed as one continuous flowing experience. Visitors are guided through a dynamic sequence of spaces that narrate Ferrari's story, moving seamlessly between innovation, heritage, and entertainment. The architectural flow itself becomes a metaphor for speed, transforming circulation into an experiential journey rather than a simple path of movement