yefan Liu

Yefan Liu is a product designer whose work bridges consumer experience, brand storytelling, and cultural narrative. With a background in both design education and practical application, she has contributed to a range of projects including consumer goods, packaging systems, and sustainability-driven installations.Her designs have been recognized by international award programs such as the Red Dot Award, IDA, and Paris Design Awards, and her work has been exhibited in global design showcases across London, New York, and Los Angeles.Beyond practice, Liu remains actively involved in the creative community, with a strong interest in how design can shape memory, behavior, and human connection. As a jury member, she brings a multidisciplinary and inclusive perspective to evaluating work—focusing on clarity, relevance, and emotional resonance.