Sami Amin

Project idea

The project is a retail store design for the “Sami Amin” brand, based on the concept of circular forms as a key element in shaping the interior identity. The design aims to create a smooth spatial experience through the use of circular geometry instead of sharp angles, reflecting a sense of fluidity, flexibility, and modernity. The concept also focuses on displaying products in a clear and attractive way by integrating exhibition elements with the interior design, resulting in a distinctive commercial space that combines simplicity with contemporary luxury.

Project description

The concept for Sami Amin brand project is based on circles and curves as the fundamental design principle, aiming to create visual harmony and natural flow within both commercial and administrative spaces, reflecting the brand’s visual identity and luxury while providing a seamless user experience for clients and employees. The design focuses on balancing open spaces and private areas, with a clear distribution of offices, circulation paths, and display units to ensure smooth movement and functional clarity. The concept incorporates materials such as wood, brass, and fabric, along with colors including beige, brown, dark orange, and green, reinforcing the brand’s identity and creating a cohesive and attractive environment across all spaces.

Technical information

The design follows a functional layout that ensures smooth circulation and intuitive customer flow through circular spatial organization. Materials such as wood, metal, and glass are used with modern finishes that reflect the brand identity. Lighting is a combination of warm ambient lighting and focused accent lighting to highlight display areas and products. Circular forms are integrated into walls, ceilings, and display elements to create visual continuity and spatial fluidity, while maintaining a balance between aesthetic value and functional requirements of the retail space.