Palma Rasheed

Project idea

This project proposes a coastal wellness resort in the city of Rosetta (Rashid), Egypt, to address the underutilized tourism potential of the region. Although Rosetta boasts rich natural and historical resources, including a vast collection of ancient monuments -the second largest in Egypt after Giza- as well as therapeutic natural features that position it as an ideal destination for wellness tourism. However, despite these assets, tourism activity remains limited due to the lack of adequate infrastructure, particularly accommodation facilities, which hinders its full potential. The project reimagines Rosetta’s neglected sea-facing lands as a catalyst for tourism recovery. Through a wellness-oriented design approach, it introduces spaces for relaxation, healing, and cultural engagement while supporting local economic development. The vision is to enhance tourist presence by offering a high-quality coastal experience that integrates wellness, sustainability, and resilience against environmental threats.

Project description

The design approach focused on transforming the site's sharp-angled triangular geometry into fluid, curved lines to support a spatial experience aligned with the principles of wellness and psychological comfort. The shoreline was softened through a series of smooth curves that echo the calming concept of wellness. A curved grid system oriented toward the sea ensures uninterrupted visual connections with the water from every zone in the project. The masterplan follows strategic zoning: Villas, guest accommodations, and wellness facilities occupy the beachfront for direct sea views. Administrative and service zones are placed along the main access road near the drop-off point, hidden from public areas. Back-of-house circulation is isolated to maintain operational efficiency without disturbing guest experience. The design respects hospitality standards, such as separating service and public cores and ensuring concealed delivery access for kitchens and loading docks.

Technical information

Over the past 30 years, Rosetta’s shoreline has receded by nearly 50 meters due to severe erosion. In response, the resort is designed as a prototype for resilient coastal development combining hospitality, renewable energy, and shoreline protection while preserving the natural beach experience. Located along a 200-meter stretch of coastline, the project introduces wave-breaking barriers embedded with micro-turbines that convert wave motion into electricity to power resort functions. These barriers also reduce erosion without transforming the shoreline into rigid defenses. A curved jetty helps disperse wave energy and defines a safe swimming zone. The architectural strategy includes: Curved forms aligned with wind and sun paths for natural comfort. Passive ventilation and daylighting to reduce energy consumption. Together, these features make the resort a self-sufficient, climate-responsive project that protects the coast, generates clean energy, and enhances visitor well-being.